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    Episode 366 – 7 Steps to Win the Sale (NCHPBA Breakout Session)

    “Sales is communicating wisdom to bring someone to the point of a decision.” In this episode, Tim shares a recording of a live class he taught at the North Central HPBA annual event in Wisconsin—a complete walkthrough of the seven-step sales process that took him from a fumbling installer with Read more…

    By Chad Lahr, 4 daysNovember 3, 2026 ago
    Podcast

    Episode 365 – Kyle Quinn – Winning Sales Through Relationships

    “Trust is earned in drops but lost in buckets.” In this episode, Tim sits down with Kyle Quinn (National Sales Manager for Canada, ICC Chimney) at the Compact Appliances open house in Sackville, New Brunswick—a corner of the industry where relationships between dealers and vendors run deeper than almost anywhere Read more…

    By Chad Lahr, 2 weeksOctober 27, 2026 ago
    Podcast

    Episode 364 – Stop Selling, Start Solving (Compact Appliances Keynote Address)

    “AI is not a product finder. AI is a problem solver—and that’s exactly what you are too.” In this episode, Tim shares “Be Solvers, Not Sellers”—the keynote he and Matt Bradley taught at the Compact Appliances annual event—answering the question every retailer is asking right now: how does the local Read more…

    By Chad Lahr, 3 weeksOctober 20, 2026 ago
    Podcast

    Episode 363 – Corey Anthony – Conquering the Fear of Selling High-End

    “Most people follow up about two times. But there’s stats out there that prove purchases above ten thousand dollars only close on the fifth and sixth follow-up—or later.” In this episode, Tim sits down with return guest Corey Anthony (Sales Manager, Stûv) live from the Compact Appliances open house in Read more…

    By Chad Lahr, 4 weeksOctober 13, 2026 ago
    Podcast

    Episode 362 – Mastering the Sales Process in Your Company

    “Sales is communicating wisdom to bring someone to the point of a decision.” In this episode, Tim shares a class he taught at the HPB Expo in New Orleans called Mastering the Sales Process in Your Company. It’s a solo deep dive into the seven-step framework he wishes someone had Read more…

    By Chad Lahr, 1 monthOctober 6, 2026 ago
    Podcast

    Episode 361 – Gideon Honeycutt – Specialty Installation is Your Number One Asset (Part 2)

    “The most expensive labor your customer pays for is the labor they have to do twice.” This week, Tim sits down with Gideon Honeycutt (Sales Rep for Valor and Blaze King) for part two of our mini-series on specialty installation. Products are sold through more channels every year, and labor Read more…

    By Timothy Reed, 1 monthSeptember 29, 2026 ago
    Podcast

    Episode 360 – Specialty Installation is Your Number One Asset (Part 1)

    “Service and installation is your moat—and I can’t cross it.” That’s a direct quote from an AI agent when Tim asked how specialty retailers stack up against big box and e-commerce. In this episode—the first of a two-part series on the value of specialty installation—Tim shares a class he taught Read more…

    By Chad Lahr, 2 monthsSeptember 22, 2026 ago
    Podcast

    Episode 359 – Shelby Kardas – Build a Business Bigger than Yourself

    “It kills more people every year than HIV, tuberculosis, and malaria combined.” In this episode, Tim sits down with Shelby Kardas (Executive Director, StoveTeam International) to talk about the smoky-kitchen crisis affecting half the world’s population—and why supporting a cause bigger than your bottom line might be the smartest business Read more…

    By Chad Lahr, 2 monthsSeptember 15, 2026 ago
    Podcast

    Episode 358 – Jonny Holsten – Learn to Sell Across the Bridge

    “Do you want them asking those questions to ChatGPT or their buddy who’s a contractor—or do you want them asking you?” In this episode, Tim kicks off Season 17 with Jonny Holsten (Owner and Sales Trainer, bridgeselling.com), author of Fix Your Broken Sales Calls. Jonny built a six-step framework that Read more…

    By Chad Lahr, 2 monthsSeptember 8, 2026 ago
    Podcast

    Episode 357 – What’s Your Return on Luck? (FTM Rapid Reaction Series)

    While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. This week, Tim closes out the series reacting to an article he wrote titled, “What’s Your Return on Luck?” (released in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠September 2023 issue of The Read more…

    By Chad Lahr, 2 monthsSeptember 1, 2026 ago

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