When a salesperson is standing in front of a customer, it’s important to ask intentional questions. Listen to this episode to get a framework for finding the right tone for sales situations and asking questions that genuinely show customers you care. While we prepare Season 10 of the podcast, Tim
Two-thirds of Americans believe that the climate crisis is a major issue that needs to be addressed. Yet, many of the major companies that occupy our lives daily continue to pump out tons of CO2 with little to no public scrutiny. This is because they offset their emissions by purchasing
In recent years, our industry has been too occupied by intense demand to orient our businesses in accordance with shifts in society. Today, there are industry-wide struggles in labor, sales, supply, and electrification. These things are about to converge and impact our industry like never before. Listen to Grant Falco’s
Once you’ve paid for a TV ad, it’s gone. This isn’t necessarily bad, but before dumping money into marketing you buy, you should assess if you’ve fully taken advantage of the marketing you own. Listen to this Rapid Reaction Episode to learn more about the two different types of marketing
The Fire Time Podcast launched over four years ago, and the first episode featured today’s guest. After praising him as the George Washington of our industry’s Mt. Rushmore, Tim asks this guest to respond to a series of questions that came in throughout the last season. In today’s episode, Tim
Too many people treat business decisions like killing fish. Today’s guest explains how he believes this mindset is detrimental to maintaining meaningful connections with the people a business serves. Instead, he claims, every decision should be thought of as planting a tree. In today’s episode, Tim sits down with Kirk