Once you’ve paid for a TV ad, it’s gone. This isn’t necessarily bad, but before dumping money into marketing you buy, you should assess if you’ve fully taken advantage of the marketing you own. Listen to this Rapid Reaction Episode to learn more about the two different types of marketing
The Fire Time Podcast launched over four years ago, and the first episode featured today’s guest. After praising him as the George Washington of our industry’s Mt. Rushmore, Tim asks this guest to respond to a series of questions that came in throughout the last season. In today’s episode, Tim
Too many people treat business decisions like killing fish. Today’s guest explains how he believes this mindset is detrimental to maintaining meaningful connections with the people a business serves. Instead, he claims, every decision should be thought of as planting a tree. In today’s episode, Tim sits down with Kirk
The business owned by this episode’s guest experienced one of its greatest periods of growth during the 2008 recession. With the current instability of the economy, learning how to prosper when everyone else is suffering is in your best interest. This guest will explain how he did it. In today’s
As the economy starts to tighten up, it’s more important than ever that you’re in control of your sales process. In today’s episode, we begin a series of conversations with “Legacy Makers” that have seen turbulent times before and have come out the other side. This first conversation is with
As the market starts to shrink with the economy, the most important thing we can do is take the time to understand our customer’s problem. It’s simple. Companies who understand their customer’s problem are in a position to advise a solution—and companies who don’t understand the problem can’t. In today’s