Click here to listen in iTunesClick here to listen on GooglePlay Most customers get confused at some point in the process when they’re buying something new and the answer for salespeople is simple: Make a Plan. It sounds too easy to be true, but it’s because we are too close Read more…
Click here to listen in iTunesClick here to listen on GooglePlay Most companies miss the most important step in the sales process because they are flying too fast. But the truth is that understanding the customer’s problem is the most important thing you can do if you want to have Read more…
Click here to listen in iTunesClick here to listen on GooglePlay If you want an effective sales process it has to start with greeting the customer. Now, most people think this isn’t something that needs practice—and they’re wrong! The truth is that you are on the playing field as soon Read more…
Click here to listen in iTunesClick here to listen on GooglePlay Most small businesses don’t have a cohesive sales process to organize their sales—and the result is that their results are haphazard at best. In order to be successful, a sales team needs a process to follow, like a playbook, that Read more…
Click here to listen in iTunesClick here to listen on GooglePlay Well, people have been asking for more Podcast episodes so I wanted to throw out a bonus while we wait for Season 3 of The Fire Time Podcast to start. Bradley Hartmann was gracious enough to let me use Read more…
Click here to listen in iTunesClick here to listen on GooglePlay If you’ve been struggling for answers that are specific to your business than this episode is for you. In the finale to Season Two, we take questions from all over North America and dive deep on the specifics of Read more…
Click here to listen in iTunesClick here to listen on GooglePlay If you’re company is trying to sell product to high end clients then you have to listen to this conversation. In today’s episode, I sat down with Cory Dupuy (Firespace Engineer, Fireside Home Solutions) to talk about the thought process Read more…
Click here to listen in iTunesClick here to listen on GooglePlay There is an epidemic in our industry. Hearth companies are confusing customers out of buying their products every year by the thousands. The worst part is that most companies don’t even realize it—because it’s all that they’ve known. It’s the truth, Read more…
Click here to listen in iTunesClick here to listen on GooglePlay If you’re like most businesses in the hearth industry, you hear about the HPBA every year at your local affiliate meeting—but most of it is in one ear and out the other. The truth is that many business owners are Read more…
Click here to listen in iTunesClick here to listen on GooglePlay If you’re like most companies in our industry then your staff is weighted heavily towards the male side of the gene pool. When that’s the case we can often overlook who it is that has the buying power in Read more…