Resources: September 2025
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RESOURCES
September 2025
While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week’s episode, Tim reacts to an article by Clay Dennis’s “Beyond the Sale” (released in the February 2025 issue of The Fire Time Magazine).
A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold a statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination.
Around the same time, I found myself in an out-of-the-way diner that had a 29 page menu. It took our group a long time to figure out what to order (and then we discovered they were out of just about everything.)
A menu (not just in a restaurant) serves many functions. It’s not simply a list of what you have, it’s also a prompt for what you believe in, want to do or contribute. The menu gives the customer an opportunity to respond, not simply to initiate.
Resource 3: "Secrets to Surviving and Thriving in Tough Times"
Chris Wragge and Betty Nguyen talk to Jim Collins, management guru and author of Great by Choice, about why some companies do well during difficult times.
