Resources: July 2025
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RESOURCES
July 2025
This week, Tim shares some thoughts he’s had based his recent travel and the moment that the industry finds itself in.
In his episode, Tim covers:
- Why advertising isn’t the answer most companies think it is when sales are slow.
- Why companies need to think smaller in order to win big.
- Where AI fits into our industry—and the tools that Tim has been using.
- How Tim has simplified his digital life over the last few years.
Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there.
This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and done.
AI isn’t like that. In fact, our concision is getting in the way of the insight we’re looking for.
Go to Etsy and search for “white pants” and you’ll get more than 10,000 matches, most of them useless. Instead, type “white pants to wear to a wedding in July in lower michigan for a 30 year old woman” and you’ll get this.
