It may seem far-fetched, but it’s the truth–life is really hard for people who want to buy a fireplace. Let me back back and explain: When a person first decides they want to buy a fireplace, they have no frame of reference. It’s not like buying a car or a Read more…
In today’s world, business is moving faster than ever and technology has changed the way the game is played. Small, specialty retailers are held to standards created by Amazon , Uber and other convenience companies. This makes it tough when you are a small business that is built on service, Read more…
We don’t understand how serious the customers are that come into our stores and it costs our businesses thousands of dollars. If your company is anything like mine, it is all too easy to get tunnel vision and forget the big picture. So often, business owners slip into an infectious Read more…
Our industry is going blind. Very similar to the idea that the fish are the last to see the water; we are the last to really understand what’s really going on around here. We think that our competition is “Gypsy Vandal Fireplace Co.” down the street or “The 800 lb. Gorilla” Read more…
In the meantime, check out some keynotes below for an example of what the Podcast will cover.
Welcome to itsfiretime.com where it’s never hot enough, slow is fast and the way to win is making it so stupidly easy to buy from you that there is no excuse not to.