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    Clay Dennis

    3 Things to Know About Your Company’s Customer Closing Ratios

    FEATURED ARTICLE Clay Dennis The Fire Time Magazine | April 2024 Share Share on facebook Share on linkedin Share on email Listen to the audio article. Closing ratios are a crucial metric for businesses that rely on sales. Yes, they measure the effectiveness of a sales team in converting leads Read more…

    By Christy Reed, 10 monthsJuly 7, 2025 ago
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    The Power of the SWOT Process: Part I

    FEATURED ARTICLE Jerry Isenhour The Fire Time Magazine | April 2024 Share Share on facebook Share on linkedin Share on email Listen to the audio article. Introduction: The Power of the SWOT Process  As a leader in the hearth industry, there are countless tools your company can use to achieve Read more…

    By Christy Reed, 10 monthsJuly 7, 2025 ago
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    Don’t Outsource Your Thinking

    FEATURED ARTICLE Tim Reed The Fire Time Magazine | July 2025 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. What is it that makes us human? More than opposable thumbs or anything else biological, it’s our minds. The ability to

    By Christy Reed, 11 monthsJuly 1, 2025 ago
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    Benefits Too Big to Ignore: A Skeptic’s Guide to AI

    FEATURED ARTICLE Matt Bradley The Fire Time Magazine | July 2025 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. The Kale Industrial Complex and Cold Shower Conspiracy I have a habit of refusing to do things simply because they’re suddenly

    By Christy Reed, 11 monthsJuly 1, 2025 ago
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    Stay in Touch with Your Customers’ Experiences

    FEATURED ARTICLE Tim Reed The Fire Time Magazine | April 2024 Share Share on facebook Share on linkedin Share on email Listen to the audio article. Most companies think the products and services they offer are the best around but, often, that’s based purely on their own opinion rather than

    By Christy Reed, 11 monthsJuly 1, 2025 ago
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    You’re Overstaffed. Now What?

    FEATURED ARTICLE Zack Estes The Fire Time Magazine | July 2025 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. “No, I’m not.” This might be your first reaction.  But if you fit somewhere in, or near, the following criteria, then

    By Christy Reed, 11 monthsJuly 1, 2025 ago
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    When’s Your Machine Running?

    FEATURED ARTICLE Zack Estes The Fire Time Magazine | June 2025 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. Your business is a machine. And like any machine, it’s designed to do a job. But here’s the question: Do you

    By Christy Reed, 11 monthsJune 3, 2025 ago
    Featured

    Smart AI Adoption for Hearth Businesses: 8 Ways to Start Today

    FEATURED ARTICLE Jerry Isenhour The Fire Time Magazine | June 2024 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. Smart Adoption Over Science Fiction Artificial intelligence (AI) isn’t a brand-new invention—it’s been embedded in software for years—but its power has

    By Christy Reed, 11 monthsJune 3, 2025 ago
    Featured

    3 Steps to Win More In-Home Sales 

    FEATURED ARTICLE Tim Reed The Fire Time Magazine | June 2025 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. When sales are soft, most companies in our industry have one lever that they pull to try and bring revenue back

    By Christy Reed, 11 monthsJune 3, 2025 ago
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    John Crouch Reflects on 35 Years on the Front Lines

    FEATURED ARTICLE Jason Perry The Fire Time Magazine | June 2025 Share Share on facebook Share on linkedin Share on email Download Printable PDF Listen to the audio article. It took a while for John Crouch to find his calling.  He has been the industry’s frontman on the front lines

    By Christy Reed, 11 monthsJune 3, 2025 ago

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