Stop Guessing at Your Marketing. Get a Plan That Works.
A 2-day marketing workshop built specifically for hearth industry companies — walk away with a complete messaging strategy, a wireframed website, follow-up email templates, and a specific plan to execute.
From the creator of WhyFire and Fire Time Magazine
Most hearth companies are wasting money on marketing that doesn’t work.
You’ve invested in websites, ads, and brochures — but your phone still isn’t ringing the way it should. Sound familiar?
Marketing campaigns without the right message are a giant waste of money. The confused mind says no — every time.
Three Steps to Marketing That Actually Works
You don’t need more tactics. You need the right words, the right plan, and the confidence to execute.
Book Your Workshop
Choose your company type, pick digital or in-person, and schedule your dates. We’ll send you a pre-workshop questionnaire so we hit the ground running.
Build Your Strategy
Over 2 intensive days, we’ll craft your company messaging, wireframe your website, write your email templates, and review your existing marketing materials.
Execute With Confidence
Walk away with a complete marketing toolkit — and a post-workshop Zoom call to make sure everything gets implemented the right way.
Find Your Magic Words — The Ones That Make Customers Say Yes
We’ll build a complete messaging document for your company — your one-liner, your brand script, and the five soundbites that will drive every piece of marketing you create from this point forward.
Remember: a message for everyone is a message for no one. The secret to marketing in the hearth industry isn’t thinking big — it’s thinking small. We’ll help you craft a message for the .001% who will actually buy your products, and deploy it so effectively that your sales skyrocket.
Speak Directly to the Customers You Actually Want to Reach
Your homeowner doesn’t care about the same things your builder does. We’ll create targeted messaging for 1–3 specific customer groups so your marketing hits the right people with the right words.
Each customer type gets their own problem statement, empathy message, solution positioning, transformation, and end result — so your marketing speaks directly to the people who will actually buy.
A Website Blueprint That Converts — Not Just a Pretty Layout
We’ll wireframe your entire website from the homepage down — built around your messaging, your customer’s journey, and the three questions every buyer asks:
1) What options work in my space? 2) How much will it cost? 3) What do I do next?
Hand this to any web developer and they’ll know exactly what to build.
We’ll Tell You What’s Working, What’s Not, and What to Fix First
We’ll do a full review of your existing website and up to 3–10 advertising pieces (depending on your package). Brochures, ads, social posts, email campaigns — we’ll tell you exactly where you’re losing customers and how to fix it.
No more wondering if your marketing is “good enough.” You’ll know.
Never Lose a Lead to Silence Again
You’ll leave with 15–52 ready-to-send email templates (depending on your package) for follow-ups, nurture sequences, and closing campaigns — built on proven frameworks that move customers from curiosity to commitment.
52–101 follow-ups per opportunity. That’s not spam — that’s how you win the sale.
Two Days That Will Change How You Think About Marketing
This isn’t a seminar where you sit and listen. This is a working session. We’ll build your messaging, review your materials, and create your marketing plan together — side by side.
Choose Digital (via Zoom) or In-Person (we come to you). Either way, you’ll get 1–3 post-workshop follow-up Zoom calls to make sure everything gets implemented.
We don’t just teach marketing — we’ve done it. In showrooms, on the road, in print, and online. For over two decades.
Workshops Built for Every Level of the Hearth Industry
Whether you’re a one-location chimney company or a national manufacturer, we’ve built a workshop package for you.
Chimney Service Companies
Stop competing on price. Start communicating why customers should trust you with the most important appliance in their home.
Fireplace Retailers
Your showroom is beautiful. Your website should work just as hard. Get the messaging and follow-up system to match.
Distributors
You serve two audiences — dealers and consumers. We’ll build targeted messaging for both so neither gets confused.
Manufacturers
Your dealers, your consumers, your reps — three audiences, one unified strategy. The most comprehensive package we offer.
Choose Your Workshop Package
Every package includes a 2-day marketing workshop. Choose the tier that fits your company.
You’ll Walk Away With a Plan — Guaranteed
If you go through the full 2-day workshop and don’t walk away with a complete messaging strategy, a wireframed website, and email templates ready to execute — we’ll keep working with you until you do. No extra charge.
You’re not buying a seminar. You’re buying a finished marketing toolkit.
Common Questions
The deliverables are identical. The Digital workshop is conducted over 2 days via Zoom. The In-Person workshop means we travel to your location and work side-by-side with your team. In-person workshops allow for deeper collaboration with your full staff and include whiteboard sessions, showroom walkthroughs, and real-time feedback on physical marketing materials.
The owner or GM, your marketing lead (if you have one), and your top salesperson. The people who talk to customers every day and the people who make decisions about your marketing. We recommend 2–5 people from your team.
We’ll send you a pre-workshop questionnaire that covers your current marketing, your customer types, your competitive landscape, and your goals. Fill that out and we’ll hit the ground running on Day 1. No homework beyond that.
The workshop delivers a complete wireframed website — every page mapped out with copy, structure, and calls to action. You can hand this directly to your web developer, or we can discuss a separate project to build it for you. Either way, you’ll own the blueprint.
You’ll start using your new messaging immediately — on your sales floor, in your emails, and in your advertising. Most companies see a measurable shift within 30–60 days of implementing the full plan. The follow-up email templates alone can start generating revenue the week you deploy them.
Absolutely. The frameworks we use work for any company that has customers. Chimney companies, retailers, distributors, and manufacturers all have unique challenges — and we’ve worked with all of them. Your workshop is customized to your specific business, customer types, and competitive landscape.
Stop Guessing. Start Growing.
You’ll walk away from this workshop with a complete marketing strategy, a wireframed website, and email templates ready to deploy. No more wondering if your marketing is working — you’ll know.