Resources: August 2024
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RESOURCES:
August 2024
In this episode, Tim Reed reacts to an article that Tim Rethlake wrote for The Fire Time Magazine in May of 2024, entitled “Stories Aren’t Just for Children.” This podcast will help you take the time to understand your customers’ problems—and the stories they’re living in—so you can advise solutions that are perfect for them.
Important hills usually get much steeper at the top.
99% of the training in competitive athletics is devoted to the last 1% of performance. A tenth of a second.
The same is true for squeezing the last bit of performance out of a car, a grape or a semiconductor. And healthcare, luxury goods and science as well.
As soon as we declare it important and invite the world to compete, the problems become more difficult.
Our sense of smell has the deepest tie to emotion and memory. But it’s also the most overlooked. In business, that’s a giant missed opportunity.
Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow humans to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.
